Free Tool · No signup
How much to charge for a sponsored post.
Enter your followers, engagement, deliverable, and niche. Get a market-rate range for TikTok, Instagram, or YouTube brand deals — with a transparent breakdown of every multiplier, plus add-ons for usage rights and exclusivity.
Platform
Deliverable
Enter your followers to see a suggested rate.
Enter your audience
Pick the platform and type your follower or subscriber count. Add your engagement rate to price an engaged account higher.
Pick the deal shape
Choose the deliverable and niche, then toggle on paid usage rights or category exclusivity if the brand is asking for them.
Negotiate from the range
Use the low end as your floor and open near the top. The breakdown shows exactly how the number was built, so you can defend it.
How the rate is built
Rate = followers × base rate × deliverable × niche × engagement × (1 + usage + exclusivity)
The base rate starts near $0.01 per follower on TikTok and Instagram (about $100 per 10K) and higher per subscriber on YouTube, where a dedicated video carries far more weight. Engaged audiences, premium niches like finance and B2B, and high-effort deliverables push the number up; broad entertainment audiences and lightweight formats pull it down. The result is a range, because brand deals are negotiated, not listed.
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Questions
- How much should I charge for a sponsored post?
- A common starting point is about $0.01 per follower for a single Instagram or TikTok post — so roughly $100 per 10,000 followers — adjusted up or down for engagement, deliverable type, and niche. YouTube dedicated videos command more per subscriber. This calculator applies those multipliers and returns a price range you can negotiate within rather than a single fixed number.
- What affects how much a brand deal is worth?
- Audience size and quality, engagement rate, the deliverable (a Reel or dedicated video is worth more than a Story or Short), your niche (finance, tech, and B2B pay more than broad lifestyle), how many posts are included, turnaround time, and rights. Two add-ons matter most: paid usage / whitelisting (the brand running your content as ads) and category exclusivity (you agreeing not to work with competitors). Both should raise your rate.
- Should I charge by followers or by views?
- Rate cards are usually anchored to followers because that's the number brands recognise, but on short-form your real value is reach. If your videos routinely out-perform your follower count, lead with average views and engagement in the pitch — this calculator lets you fold engagement rate into the estimate so a highly engaged account is priced higher.
- Is the calculated rate a guaranteed price?
- No — it's a market-rate estimate to anchor your negotiation, not a quote. Real deals move with budget, deliverable count, timeline, and demand. Treat the low end as a floor, open near the top of the range, and never lead with your lowest number.
- Is this calculator free?
- Yes — completely free, no signup, no email. Everything is calculated in your browser. If you want to justify a higher rate, the paid product helps you ship content that performs by remixing proven viral scripts into your brand voice.