Free Tool · No signup
Engagement rate calculator.
Enter your followers (or a post’s views) plus likes, comments, shares, and saves. Get your engagement rate for TikTok, Instagram, or YouTube — and see exactly where it lands against creator benchmarks.
Calculate against
Enter your followers and at least one engagement metric to see your rate.
Pick platform & basis
Choose TikTok, Instagram, or YouTube, then whether to measure against your followers or a post's views.
Enter the numbers
Type your follower or view count, then the likes, comments, shares, and saves. Commas are fine — only the fields you fill count.
Read the benchmark
See your rate as a percentage and where it sits on the platform scale, from low to excellent.
The formula
Engagement rate = (likes + comments + shares + saves) ÷ followers or views × 100
Measuring by followers shows how engaged your audience is and is the number used on most influencer rate cards. Measuring by views or reach is the honest way to judge a single short-form video, since the algorithm pushes it far past your follower count. Switch between the two with the toggle above the inputs.
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Questions
- How do you calculate engagement rate?
- Engagement rate = (total engagements ÷ audience) × 100. Total engagements is the sum of likes, comments, shares, and saves. The audience is either your follower count (engagement rate by followers) or the views/reach on a specific post (engagement rate by views). This tool lets you switch between both methods.
- Should I calculate engagement rate by followers or by views?
- By followers is the standard for comparing accounts and for influencer rate cards — it shows how engaged your audience is overall. By views (or reach) is better for judging a single post, because short-form videos are pushed far beyond your followers. TikTok especially is usually measured by views, since a video can reach millions of non-followers.
- What is a good engagement rate?
- It depends on the platform and how you measure it. As a rough guide by followers: Instagram is solid around 3–6%, TikTok tends to run higher because of how it distributes content, and YouTube is lower. Smaller accounts almost always post higher rates than large ones. Treat the benchmark in this tool as a directional guide, not an absolute.
- Which engagements count?
- Likes, comments, shares, and saves (bookmarks). Saves and shares matter most on short-form because the algorithm reads them as strong intent signals. Leave any field blank if you don't track it — only the metrics you enter are counted.
- Is this calculator free?
- Yes — completely free, no signup, no email. Nothing you type leaves your browser; the math runs locally. If you want to raise the engagement rate behind the numbers, that's what the paid product helps with: remixing proven viral scripts into your brand voice.